Selling To The Masses
According to Harvard Business School professor Clayton Christensen, 30,000 new consumer products go to market each year, and of these, 95% will ultimately fail.
With this staggering statistic in mind, we have assembled a team of some of the brightest and most experienced leaders in retailing and in consumer product marketing to teach and mentor the leaders of these companies, and increase their rates of success.
Because most ideas fail, our courses and workshops are NOT about perpetuating dreams and fantasies. The instructors and mentors you will meet in the classroom and at our networking events have lived out the process themselves as innovators, retail buyers, entrepreneurs, and executives in major corporations, and have been involved in countless numbers of successful product launches.
Regardless of the stage of your product (a big idea, 3D drawings, prototype, etc.), our team will provide you an honest and eye opening introduction to the process of bringing that product to the mass market, and will improve your chances of being among the 5% of consumer product launches that succeed.