Instant gratification for one (though Amazon is encroaching on this sacred ground with its expanding one hour delivery service). Brick and mortar can offer an experience that online shopping cannot, and this must be capitalized on if brick and mortar is to remain relevant.
“We have certainly witnessed in recent years a pronounced uptick in terms of consumers doing their shopping online and through various mobile devices and applications. That’s the trend, but does it really mean people will shop exclusively on these devices in the not-too-distant future? Are we in the final days of a major retail shopping shakeup that will eventually make department and other physical stores a thing of the past?”