The Lab

The Lab

There is nothing we enjoy more than the process of taking a consumer product from idea to shelf. While our mentors are individually available to all, every once in a while we will join forces with the most promising early stage start-ups, leveraging the power of the entire network we have created to contribute to every aspect of that process.

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There is nothing we enjoy more than the process of taking a great consumer product from idea to shelf. While the mentors at Selling to the Masses are individually available to everyone, occasionally we join forces with the most promising early-stage companies, leveraging the power of the entire network we have created to contribute to every aspect of that idea-to-shelf process. For those outstanding companies wanting more than what can be absorbed in the classroom, we created the CPI (Consumer Product Innovation) Lab.

Six times each year, we review applications from past workshop attendees who believe they have the next big thing and who think they would benefit from a team of experts working side by side with them to help further develop what they started. We invite those promising, young companies to participate in our intensive, Bentonville-based mentoring Lab. Once a company is chosen, our team provides it with leadership, funding, workspace, significant introductions, and more.

We at Selling to the Masses have created an environment that allows us to take truly innovative, relatively new consumer products to the next level, giving them their best shot at success. And we love doing it!


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